http://alterracoffeepro.com/wholesale/newsblog/ Current news and specials from Alterra Coffee Roasters wholesale department. en alterra@alterracoffee.com Copyright 2010 2010-03-03T16:53:24-06:00 http://alterracoffeepro.com/wholesale/newsblog/great_lakes_regional_barista_competition_2010/ http://alterracoffeepro.com/wholesale/newsblog/great_lakes_regional_barista_competition_2010/#When:17:53:24Z Where: Discovery World When: Friday, March 12th - Sunday, March 14th Address: 500 North Harbor Drive, Milwaukee Press Release: PDF Alterra is honored to once again host this annual competition of the best and brightest baristas of the 5-state area! This year the event takes place over 3 days at Milwaukee’s Discovery World Museum. Come on out to see the Great Lakes area’s (Wisconsin, Illinois, Indiana, Michigan, and Ohio) finest baristas vie for a chance to compete at the U.S. Barista Championship in Anaheim, CA this April. What exactly does a barista competition entail? Fifteen minutes, four cappuccinos, four shots of espresso, and four signature drinks prepared in front of a panel of judges. A strong focus is placed on presentation, cleanliness, professionalism, and of course, the quality of the drinks prepared. Find more info about regional barista competitions at usbaristachampionship.org. Event Schedule Friday March 12th - Competition from 11am - 5:30pm Saturday March 13th - Competition from 11am - 5pm Saturday March 13th - GLRBC Party @ Sabor 6pm Sunday March 14th - Finals from 10:30am - 1pm Sunday March 14th - Award Ceremony from 1:30pm - 2pm We encourage every coffee enthusiast to come out and experience the fascinating world of barista competitions! Spectators at the event are welcome to step up to the “4th machine,” where fans can sample the coffees, espressos, and signature beverages being prepared by competitors. Come cheer on your favorite Alterra baristas, including the 2009 GLRBC Champ Scott Lucey as well as Colin Whitcomb, Nathan Hoida and Cody Kinart. The event is free and open to the public. RSVP for this event on our Facebook event page and be sure to invite your friends! News 2010-03-03T17:53:24-06:00 http://alterracoffeepro.com/wholesale/newsblog/join_us_for_alterra_celebrates_brazil/ http://alterracoffeepro.com/wholesale/newsblog/join_us_for_alterra_celebrates_brazil/#When:16:42:58Z When: Saturday, March 13th 2010 @ 6pm Where: Sabor Brazilian Churrascaria Address: 777 N Water St., Milwaukee Attention Alterra wholesale accounts… you are invited! Please join us on March 13th for an exciting celebration of Brazilian coffee and culture. As part of the event we are excited to be having Brazilian coffee farmer Alexandre Gonzaga with us to speak about his work as well as some of the Great Lakes’ finest baristas there pulling espresso shots of Senhor Gonzagas and other single-origin, micro-lot coffees. Sip and sample authentic Brazilian beverages and appetizers in Milwaukee’s finest Churrascaria, Sabor! Dance to and enjoy live music from Chicago’s Luciano Antonio & Planeta Azul featuring the Passistas Samba Dancers, as well as Brazilian and world music spun by DJ Marcus Doucette (Chalice in the Palace, 88.9 RadioMilwaukee). Don’t miss this chance to experience a slice of Brazil here in Milwaukee and a great opportunity to connect with the farmers, baristas and everyone that makes our coffee culture possible! See you there! News 2010-03-03T16:42:58-06:00 http://alterracoffeepro.com/wholesale/newsblog/march_special_breakfast_blend/ http://alterracoffeepro.com/wholesale/newsblog/march_special_breakfast_blend/#When:22:24:27Z Sometimes we need a little help waking up, and that’s where our Breakfast Blend comes in. The combination of light and medium-roasted coffees creates a dynamic cup with the sweet, pronounced acidity to pry open our eyes, and just enough full, smooth body to prop us up. Whether enjoyed with breakfast or while running out the door, you can always count on our Breakfast Blend to start your day off right. Try Breakfast Blend this March and enjoy 50 cents off each pound (whole bean, ground, or frac’ed coffee) in your order, and an 11” x 17” poster (upon request) complete with a full description of this coffee. (Limit one per customer, please.) Coffee Specials 2010-02-28T22:24:27-06:00 http://alterracoffeepro.com/wholesale/newsblog/saying_goodbye_to_java_estate/ http://alterracoffeepro.com/wholesale/newsblog/saying_goodbye_to_java_estate/#When:22:29:08Z After an notable career on the Alterra Coffee offerings list, the time has come for us to retire Java Estate. The pursuit of our mission to “deliver an exceptional coffee experience” means that we must occasionally say goodbye to coffees that no longer meet our standards for coffee-greatness.  As of February 2, Java Estate will no longer be available.  A couple of good recommendations for anyone looking for coffees that are similar in flavor are Brazil Traditional Dry or East Timor Maubisse - Organic/Fair Trade. News 2010-02-02T22:29:08-06:00 http://alterracoffeepro.com/wholesale/newsblog/costa_rica_campeon_del_valle_temporarily_out/ http://alterracoffeepro.com/wholesale/newsblog/costa_rica_campeon_del_valle_temporarily_out/#When:17:44:53Z Attention Alterra wholesale customers! Our shipment of the new crop of Costa Rica Campeon del Valle has not arrived as of yet leaving us out of stock until further notice. We will be offering a replacement Costa in the interim and it should be available in the next week or so. We apologize for any inconvenience. If there are any questions please do not hesitate to call us at 1-877-273-3747. Thanks! News 2010-02-02T17:44:53-06:00 http://alterracoffeepro.com/wholesale/newsblog/february_coffee_special_cafe_voltaire/ http://alterracoffeepro.com/wholesale/newsblog/february_coffee_special_cafe_voltaire/#When:17:42:56Z According to legend, the French philosopher and author Voltaire drank fifty cups of coffee per day. Had he tasted this satisfying blend of three East Indies coffees, he would have needed only twenty. Three single origin coffees from Sumatra, Sulawesi Toraja and Papua New Guinea deliver a rich and spicy cup with incredible body, low acidity and a delightful, lingering aftertaste. Try Café Voltaire this February and enjoy 50 cents off each pound (whole bean, ground, or frac’ed coffee) in your order, and an 11" x 17" poster complete with a full description of this coffee. (Limit one per customer, please.) Coffee Specials 2010-02-01T17:42:56-06:00 http://alterracoffeepro.com/wholesale/newsblog/announcing_alterra_at_scaa_in_anaheim/ http://alterracoffeepro.com/wholesale/newsblog/announcing_alterra_at_scaa_in_anaheim/#When:23:10:58Z We are pleased to announce that Alterra Coffee will participate as an exhibitor at the 22nd Annual Specialty Coffee Association of America Conference & Exhibition!  This year’s conference takes place April 15th through April 18th in Anaheim, CA where 8,000 coffee industry professionals from over 40 countries will gather to attend the world’s premier coffee event. We encourage you to come down for the event and participate in the vast world that is the specialty coffee industry and while you are there be sure to come and visit us at our booth. What else does SCAA’s annual conference have to offer? * participate in nearly 200 hours of lectures, labs and roundtables * it will be held in tandem with the US Barista Championship * over 800 exhibitor booths For more information about this year’s conference, please visit: http://www.scaashow.org/ News 2010-01-28T23:10:58-06:00 http://alterracoffeepro.com/wholesale/newsblog/announcing_the_alterra_hosted_great_lakes_regional_barista_competition_this/ http://alterracoffeepro.com/wholesale/newsblog/announcing_the_alterra_hosted_great_lakes_regional_barista_competition_this/#When:21:31:17Z Just a heads-up to all potential barista competitors, judges and volunteers that the 2010 Great Lakes Regional Barista Competition is set to take place this March 12th - 14th at Milwaukee’s Discovery World Museum! Alterra is honored to once again host this annual competition of the best and brightest baristas of the 5-state area. Winners of the competition go on to compete at the U.S. Barista Championship held at the Specialty Coffee Association of America Exposition in Anaheim this April 2010. (By the way, Alterra will be an exhibitor/lecturer at the national event - come visit!) What exactly does a barista competition entail? Fifteen minutes, four cappuccinos, four shots of espresso, and four signature drinks prepared in front of a panel of judges. A strong focus is placed on presentation, cleanliness, professionalism, and of course, the quality of the drinks prepared. More details are coming soon, but in the meantime check out the U.S. Barista Championship web site for more information and registration details. News 2010-01-14T21:31:17-06:00 http://alterracoffeepro.com/wholesale/newsblog/december_coffee_special_holiday_blend/ http://alterracoffeepro.com/wholesale/newsblog/december_coffee_special_holiday_blend/#When:18:36:50Z Every year, Alterra customers and staff look forward to the arrival of the much-anticipated Holiday Blend. It’s a great way to celebrate some of the coffees we’ve enjoyed in 2009 in a well-balanced, satisfying cup, and this year’s blend is sure to please. Subtle tones of berries and roasted nuts are just the thing to warm your mittens this holiday season. Enjoy! Try Holiday Blend this December and enjoy 50 cents off, per pound (whole bean, ground or frac’ed) in your order. Coffee Specials 2009-11-30T18:36:50-06:00 http://alterracoffeepro.com/wholesale/newsblog/alterra_holiday_gift_offerings/ http://alterracoffeepro.com/wholesale/newsblog/alterra_holiday_gift_offerings/#When:16:58:43Z The holidays are here again and for us that means having new opportunities to share great coffees with great people! Here is a list of our holiday wholesale offerings… Holiday Sampler Our Holiday Sampler features a half-pound each of Holiday Blend, Brazil Traditional Dry, Colombia el Castillo, and Kenya AA in our fun, seasonal wrap and half-pound resealable valve bags. Organic/Fair Trade Holiday Sampler Our Organic/Fair Trade Holiday Sampler features a half-pound each of Holiday Blend - Organic/Fair Trade, Campesino Blend - Organic/Fair Trade, Nicaragua Don Zeledon - Organic/Fair Trade and Dark Sumatra Organic/Fair Trade in our fun, seasonal wrap and half-pound resealable valve bags. Trio Gift Box Coffee, granola and cocoa truly make a great trio. In addition to a half-pound of our Holiday Blend, the Trio Gift Set contains a tin of the same all-natural hot cocoa mix, made from pure Ghanaian cocoa, that we use in our cafes. To round out the threesome, we’ve added a pound of all-natural granola made by our very own Alterra Baking Company. These three are so good that you may have to pick a box up just for yourself. Mug & Coffee Gift Box A sturdy, ceramic Alterra Coffee mug paired with a half-pound of our delicious Holiday Blend. Alterra Tea Sampler This gift box for the tea lover in your life comes with a tin of Alterra Irish Breakfast Tea, Alterra Minty Green, and a durable stainless steel brewing basket. Holiday Blend and Canister The Coffee and Canister gift box pairs one pound of Holiday Blend with an Alterra-designed tin canister. (Tin holds one pound.) News 2009-11-23T16:58:43-06:00