Alterra Wholesale News

Goodbye Italian Roast

After an notable career on the Alterra Coffee offerings list, the time has come for us to retire Italian. The pursuit of our mission to “deliver an exceptional coffee experience” means that we must occasionally say goodbye to coffees that no longer meet our standards for coffee-greatness.  As of March 1, Italian Roast will no longer be available.  A couple of good recommendations for anyone looking for coffees that are similar in flavor are Black and Tan - Organic/Fair Trade or French Roast - Organic/Fair Trade.

This entry was posted on March 23 2010 in the News category.

Brazilian Coffee Changes

The new crop coffees from Fazenda São Domingos are in, and we’ve made a few minor changes to the ways in which we refer to our offerings from Brazil.

imageFrom now on, our Brazil Traditional Dry will be be known as Brazil Fazenda São Domingos. Here’s why:
1) To recognize the hard-working farmers who produced this exceptional coffee, we have added Fazenda São Domingos to the name…

2) The coffee is no longer a “Traditional Dry.” Traditional dry refers to the type of processing method in Brazil where ripe, red cherries are harvested and dried on patios before milling.  All of the coffee we purchased from Fazenda São Domingos are true naturals, where the coffee is left to dry on the tree before harvesting, and additional drying happens on raised beds. Tree-dried “naturals” tend to have increased levels of body, sweetness and complexity compared to “traditional dry” coffees from the same farm, and we are thrilled that we have been able to work with Fazenda São Domingos to secure enough top-quality naturals to offer them year-round.

3) In general, the coffee from Fazenda São Domingos has the same basic profile as the Brazil Traditional Dry we have been offering for years, and should satisfy 100% (we repeat...100%!) of the customers who are fans of the Brazil Traditional Dry. 

imageAlso, the name Brazil Natural Dry will be changing to Brazil Fazenda Santo Antonio Bourbon Natural. You might be wondering… “if the Traditional Dry is now comprised of Naturals, how is it any different than “Natural Dry?” This year, the Natural Dry comes from a farm in South Minas called Fazenda Santo Antonio.  Just like the previous Natural Dry we offered, this coffee is harvested from 100% Bourbon variety trees and is silo-aged before shipping.

As always, please feel free to contact us with any questions!

This entry was posted on March 22 2010 in the News category.

Great Lakes Regional Barista Competition 2010

Where: Discovery World
When: Friday, March 12th - Sunday, March 14th
Address: 500 North Harbor Drive, Milwaukee
Press Release: PDF

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Alterra is honored to once again host this annual competition of the best and brightest baristas of the 5-state area!

This year the event takes place over 3 days at Milwaukee’s Discovery World Museum. Come on out to see the Great Lakes area’s (Wisconsin, Illinois, Indiana, Michigan, and Ohio) finest baristas vie for a chance to compete at the U.S. Barista Championship in Anaheim, CA this April.

What exactly does a barista competition entail?

Fifteen minutes, four cappuccinos, four shots of espresso, and four signature drinks prepared in front of a panel of judges. A strong focus is placed on presentation, cleanliness, professionalism, and of course, the quality of the drinks prepared. Find more info about regional barista competitions at usbaristachampionship.org.

Event Schedule
Friday March 12th - Competition from 11am - 5:30pm
Saturday March 13th - Competition from 11am - 5pm
Saturday March 13th - GLRBC Party @ Sabor 6pm
Sunday March 14th - Finals from 10:30am - 1pm
Sunday March 14th - Award Ceremony from 1:30pm - 2pm

imageWe encourage every coffee enthusiast to come out and experience the fascinating world of barista competitions! Spectators at the event are welcome to step up to the “4th machine,” where fans can sample the coffees, espressos, and signature beverages being prepared by competitors. Come cheer on your favorite Alterra baristas, including the 2009 GLRBC Champ Scott Lucey as well as Colin Whitcomb, Nathan Hoida and Cody Kinart.

The event is free and open to the public. RSVP for this event on our Facebook event page and be sure to invite your friends!

This entry was posted on March 03 2010 in the News category.

Join us for “Alterra Celebrates Brazil”

When: Saturday, March 13th 2010 @ 6pm
Where: Sabor Brazilian Churrascaria
Address: 777 N Water St., Milwaukee

Attention Alterra wholesale accounts… you are invited! Please join us on March 13th for an exciting celebration of Brazilian coffee and culture. As part of the event we are excited to be having Brazilian coffee farmer Alexandre Gonzaga with us to speak about his work as well as some of the Great Lakes’ finest baristas there pulling espresso shots of Senhor Gonzagas and other single-origin, micro-lot coffees.

Sip and sample authentic Brazilian beverages and appetizers in Milwaukee’s finest Churrascaria, Sabor!

Dance to and enjoy live music from Chicago’s Luciano Antonio & Planeta Azul featuring the Passistas Samba Dancers, as well as Brazilian and world music spun by DJ Marcus Doucette (Chalice in the Palace, 88.9 RadioMilwaukee).

Don’t miss this chance to experience a slice of Brazil here in Milwaukee and a great opportunity to connect with the farmers, baristas and everyone that makes our coffee culture possible! See you there!

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This entry was posted on March 03 2010 in the News category.

Saying Goodbye to Java Estate

After an notable career on the Alterra Coffee offerings list, the time has come for us to retire Java Estate. The pursuit of our mission to “deliver an exceptional coffee experience” means that we must occasionally say goodbye to coffees that no longer meet our standards for coffee-greatness.  As of February 2, Java Estate will no longer be available.  A couple of good recommendations for anyone looking for coffees that are similar in flavor are Brazil Traditional Dry or East Timor Maubisse - Organic/Fair Trade.

This entry was posted on February 02 2010 in the News category.

Costa Rica Campeon del Valle temporarily out

Attention Alterra wholesale customers! Our shipment of the new crop of Costa Rica Campeon del Valle has not arrived as of yet leaving us out of stock until further notice. We will be offering a replacement Costa in the interim and it should be available in the next week or so. We apologize for any inconvenience. If there are any questions please do not hesitate to call us at 1-877-273-3747. Thanks!

This entry was posted on February 02 2010 in the News category.

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