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Virmax Wins Coffee of the Year

posted on: April 23, 2009

imageAt the Specialty Coffee Association of America’s (SCAA) 21st Annual Exposition in Atlanta this past weekend, C.I. Virmax Colombia S.A. of Colombia took the title of “Coffee of the Year” with two coffees placing in the top ten of 135 evaluated. Alterra is proud to have a relationship with Virmax, whose 1st place coffee hailed from the same region as our Colombia El Castillo as well as our Colombia Huila Reserva. This recognition of quality is a great indication of the hard work and attention to detail that makes Virmax such an outstanding exporter of Colombian coffees.

The winning coffee beat out more than 100 international producers in the SCAA’s 2009 Roasters Guild Coffee of the Year Competition. (SCAA is the world’s largest coffee trade association.) During the competition, expert SCAA cuppers evaluated and ranked the world’s finest specialty coffees. More than 30 experienced judges selected the winning coffee by cupping, or thoroughly evaluating the scent and taste of each coffee sample. The judges specifically assessed six distinct attributes of the coffee samples, including: fragrance, aroma, taste, flavor, aftertaste and body.

From everyone here at Alterra, congratulations and thanks to Virmax in recognition of their hard work and excellent coffees!

This entry was posted on April 23 2009 in the Alterra News category.
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